Target has different prices

I discovered this weekend that different Target stores have different prices. The Target in San Leandro has cheaper prices than the Target in Walnut Creek. I was surprised. Should ppl pay more because it's in a nicer Target? I guess it's a good thing that it's not the reverse - which often happens in grocery stores. Grocery stores in the 'hood are more expensive which rips people off who can't travel easily to buy from other options.